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Jerr Boschee, Strategic Marketing for Social Entrepreneurs, adapted from a four-part series appearing originally in the Soc. Enter. Rep.(October 2005 - February 2006).

Arnold C. Cooper, William C. Dunkelberg & Carolyn Y. Woo, Survival and Failure: A Longitudinal Study, Wellesley, MA: Frontiers of Entrepreneurship Research, Babson College (1988).

Abraham M. George, Identifying Social Entrepreneurs Serving the Poor at the BoP, Working Papers (William Davidson Institute) -- University of Michigan Business School (2009).

Abstract (from author): The concept of social entrepreneurship as a characterization of social responsibility for business organizations has gained considerable popularity. There is growing belief in international development and donor communities that this form of for-profit activity might be the long-sought panacea for solving poverty at the so-called Base of the Pyramid (BoP) -- the poorest segment of the society. Yet, there is no consensus within these communities as to what constitutes social entrepreneurship, and how the BoP is defined. Confusion arises from the absence of generally accepted definitions for both terms, leaving much scope for some conventional for-profit activities to assert a higher social service status. This paper attempts to clarify what constitutes social entrepreneurship serving the BOP segment of the population, and how the BoP may be defined to better represent the poor.

Jill Kickul, S. D. Barbosa, Tatiana Iakovleva & Brett SmithSailing Around the World: Cultural and Environmental Influences on Entrepreneurial Risk Perceptions of Sinking-the-boat and Missing-the-boat, Chapel Hill, NC: 28th Babson-Kaufman Entrepreneurship Research Conference (2008) (ESP/MKT) paper.

Chyi-Lyi (Kathleen) Liang & Paul Dunn,The Impact of Starting a New Venture on the Entrepreneur and Their Family:  Expectations, Reality, and Willingness to Start Again (2002).

Kelly G. Shaver, Nancy M. Carter, William B. Gartner & Paul D. Reynolds,Who is a Nascent Entrepreneur? Decision Rules for Identifying and Selecting Entrepreneurs in the Panel Study of Entrepreneurial Dynamics, Paper presented at the Babson College/Kauffman Foundation Entrepreneurship Research Conference, Jonkoping, Sweden (June 2001).

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